SMX West 2008 Wrap in Pictures

Here’s a wrap-up of the day by day and some of the sessions I attended at SMX West 2008 in Santa Clara, CA, February 26-28, 2008.


SMX Bash with Bruce Clay and Danny SUllivan

Bruce Clay & Danny Sullivan (with attractive young woman – sorry, I didn’t get her name!) at SMX Bash to kick off the conference.

Just a shot of some of the folks enjoying the SMX Bash to kick off SMX West 2008 in Santa Clara

A shot of some of the folks enjoying the SMX Bash to kick off SMX West 2008 in Santa Clara.

Great backpack for SMX West 2008

Danny said that there was a lot of discussion over the bag to offer at SMX West, but they came up with a winner. Unlike the totes I got at every other conference I have been to, this one is a backpack with several compartments, totally cool and something I will use long after I leave Santa Clara. Congrats to the folks at SMX West!

Day 1

Danny Sullivan keynote at SMX West 2008

Danny Sullivan gives his take on Search 3.0, blended search, and 4.0, personalized search, in his keynote. Sorry it’s a bit blurry. Taken in the dark with my iPhone.

A pre-session photo of Search Engine Land's Venessa Fox and Sean Suchter.

A pre-session photo of Search Engine Land’s Venessa Fox and Yahoo!’s Sean Suchter.

SMX West Search Bowl

Danny Sullivan quizzed teams from the big four search engines and a team of search marketing all-stars on search history at SMX West 2008 Search Bowl.

The Google team won SMX West 2008 Search Bowl

The victorious Google team took the SMX West 2008 Search Bowl trophy, defeating teams from Yahoo, Ask, Microsoft and the SEM All-Stars.

Day 2

Chris Sherman introducing keynote on Day 2 of SMX West 2008

Chris Sherman handling the introductions for the keynote speech by Louis Monier on Day 2 of SMX West 2008 in Santa Clara.

 Louis Monier Keynote on Day 2 of SMX West 2008

Louis Monier, formerly with Alta Vista, eBay and Google, gave the keynote address on the past and future of search at Day 2 of SMX West 2008 in Santa Clara. Monier is currently Vice President of Products with Cuill.

SEO & Blogging at SMX West

Vanessa Fox, Aaron Wall, Andy Beal and Michael Gray on the panel of SEO and Blogging.

 SEO and Social Media at SMX West

Rand Fishkin (standing), Vanessa Fox, Neil Patel, Barbara Boser and Michael Gray on the SEO and Social Media Marketing panel.

Jill Whalen and friends at SMX West

Jill Whalen (right) of High Rankings with friends at the networking event.

 SEO & User Generated Content

The SEO and User Generated Content panel. From left to right – Vanessa Fox, Rebecca Kelley, Andrew Goodman and Roger Montti.

Google Groove party at SMX West

The Google Groove party featured lots of food, drinks, entertainment booths and dancing.

Day 3

SMX West Day 3 Keynote on Generation Next

The final day of SMX West 2008 in Santa Clara featured a group keynote panel discussing Generation Next: Search in the Coming Decade. Gord Hotchkiss of Enquiro (far right) and Chris Sherman of Search Engine Land (second from right) moderated. Panelists (from left) included Brad Goldberg of Microsoft, Peter Norvig of Google and Larry Heck of Yahoo!

Detlev Johnson at SMX West 2008

Detlev Johnson of SearchReturn moderated the Industrial Strength SEO panel at SMX West 2008.

 Industrial Strength SEO panel

Panelists for the Industrial Strength SEO session included (left to right) Martin Laetsch of SEM Director, Inc., David Roth of Yahoo! and Marshall D. Simmonds of the New York Times.

 In House Issues SEO panel

The In House SEO Issues panel (from left) included Bill Macaitis of Fox Interactive Media, Paul Bruemmer of Red Door Interactive, William Scully of Siemens, Derek Wheeler of Microsoft and Bob Tripathi of Discover Financial Services.

Jessica Bowman

Jessica Bowman, formerly with Yahoo! and now an SEO consultant, moderated the In House Issues panel.

Danny Sullivan moderating the Linking Q and A

Danny Sullivan moderated the Linking Q and A panel. Included in the panel were search marketers and representatives from the top search engines – Google, Microsoft, Yahoo! and

Linking Q and A panel

From left to right: Nathan Buggia of Microsoft, Todd Malicoat of Stuntdubl, Rae Hoffman of Sugarrae Internet Consulting and Danny Sullivan.

Linking Q and A panel part 2

From left to right: Danny Sullivan, Matt Cutts from Google, Priyank Garg of Yahoo! Search and Peter Linsley of





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