Page speed is becoming an important ranking factor.
By Ben Hook
Matt Cutts’ recent announcement that page speed is likely to become a factor seems to have built up a lot of hype around the subject and is now likely to play an increasingly important point on every SEOs checklist.
Another useful tool to look at is one that was mentioned by Matt Cutts when he spoke at PubCon in 2009 about the state of the index. Have a look at www.webpagetest.org and enter in your URL to start the diagnosis.
Just enter in your details and adjust the setting and it will bring back results of your websites performance. The data is displayed in different ways, but one of the most visually useful is the waterfall chart of the site speed as is displayed below.
The website will also provide an optimisation checklist for your website to help speed up the different factors. Here is an example below.
|Ben Hook is a search engine marketer and owner of Navaro, a Search Engine Optimisation Company in Warwickshire helping clients to increase their online visibility.|