Matt Cutts at PubCon South

Live from Austin PubCon, March 12, 2009:

Google software engineer and spam cop,  Matt Cutts, also the search giant’s spokesperson to the SEO world, gave the keynote address for the second day of PubCon South with the announcement of the Google Friend Connect API, which will integrate accounts like OpenID, Google, Yahoo or AOL Instant Messenger to make leaving comments on blogs easier.

It’s not just for blogs, but can be used for forums and other CMS systems, too. The idea is to make it easier to leave comments without having to constantly type in user names and passwords, etc.  Ultimately this will also combat spam.

Matt said that Open Source plugins for WordPress, Drupal and phpBB will be released later today. Matt says since these are Open Source, improvements from the SEO world for these plugins are welcome.

The API will allow you to join web sites so that you don’t have to log in each time to leave comments.

This was Matt’s eighth PubCon, including the very first.

Matt’s blog for SEO and related issues is .  More information on the Google Friend Connect API will be available on his blog later today.


Guy Kawasaki at PubCon Austin

Live from Austin PubCon, March 11, 2009:

Guy Kawasaki of said he was late to blogging. First year was easy because he just regurgitated his existing content. Second year was tough. Third year he hit the wall. Then, he discovered Twitter.

“I was born to tweet!”

It took him a month or two to figure it out. At first, it was “what is this crap?” Only 140 characters?

Now he says, do you know how much better the world would be if all communications was limited to 140 characters?

“Twitter for me is a weapon to promote I believe I have to tweet high value, very informative links so that people will tolerate my promotion of Alltop.” is Kawasaki’s topic related “magazine” site.

The moment you go to and search for yourself or company, you open yourself up to finding conversations, he says.

One of his favorite tools is Twitter Hawk which always looks for a string, drafts auto tweet and sends to persons looking for that string. Twitter Hawk records that it sent a tweet to a Twit and will not send to that person again. It also costs .05 each to send the tweets to help reduce spamming. Check it out at .

Isn’t this spamming?

“If I do it, it’s good marketing. If someone does it to me, it’s spam,” Guy says with a smile.

Another great utility he recommends is Tynt. With Tynt, you copy a line of javascript into you blog code. When someone copies text from your blog, an attribution link (your blog) shows up. Great for content theft because it drives traffic back to you and it provides a management console where you can see what is being copied. Check out .

And, Guy thinks that the more dumb an idea, the more likely it is to work, citing examples of ideas that sound so far out that they sound ridiculous, but are successful.

His current book is Reality Check and his web site is .


About The Web Optimist

OK, I’ve finally gotten around to putting up an About The Web Optimist page. I figured some folks might want to know who this person is dishing out free advice!


For those of who wondering what happened to my Ask Me About S E O page, I had to disable the plugin after my recent hosting switch. For whatever reason, it just refused to work, generating errors instead of tips. Feel free to leave questions on any post or through my contact page.


Flytunes Updates Interface, Adds Video

Flytunes has added video and upgraded the interfaceFlytunes, the Internet radio service for mobile devices, has rolled out a GUI upgrade and the addition of videos and podcasts.

I gave the new interface and videos a try and have to admit, they are pretty slick…when the technology cooperates. For instance, although I watched some fun Best of YouTube videos that offered nice quality on my iPhone, I still had some hesitation and pregnant pauses in the video stream. It could be my wireless-G network, I just don’t know. Other times I couldn’t get the videos to do anything at all. I tried Fox News Flash several times and never could get the thing to work.

The interface is slick and simple. When you first go to the Flytunes Player in your mobile device, you get a bar simply asking “What do you want to do?” with a down arrow on the left. Touching it opens a window on the bottom that lets you scroll through several options – Radio High Bitrate, Radio Low Bitrate, Video, Podcasts, AccuRadio and Settings. I’ve been listening to the radio stations a bit and enjoyed them.

Next you are asked to “Select a genre” and then “Select a station” for your chosen category. For instance, select Podcasts, Technology and then something like Diggnation and you’ll get some flashing “Loading” messages before a menu of podcasts comes up.

Sound quality is good and I must say I’m impressed. When it works. So far, my iPhone experience with it has been hit or miss. As I mentioned, it could be my Wi-Fi connection that is causing the sputters (works fine for my PCs, though). Flytunes is apparently gearing up for the iPhone broadband that is coming.

Flytunes says there are now 350 channels available, which is a lot and, they change the interface constantly as they add new features. Right now, it’s simplicity at its best.

Give it a try with your iPhone or iPod. It’s free!


Rebuilding After Host Company Implosion

What you will see for the next few days (or weeks) is the rebuilding of this blog after my hosting company went MIA overnight. They haven’t been the most stable host I’ve ever had. My blog would be up and down and, after being unavailable for writing or editing most of last week, I took the plunge and moved to a new host.

Unfortunately, the latest backup I have is over a month old, so expect yet more reposts as I try to replace lost content. I don’t even know if the old hosting company will re-emerge. Their site is still unavailable, too.

So, let this be a good lesson. Back up EVERY day! Now, if I can just figure out where some of my stuff went. This new version of WordPress does NOT like some of my plugins and theme.



GoLive Goes Dead

Adobe GoLive is deadAdobe has announced the demise of GoLive, the web authoring software used by many web developers over the years.

I, for one, found it confusing, hard to use and, at least in the version I tried when I took over as the web site marketing manager at the Palm Springs Desert Resorts Convention and Visitors Authority several years ago, a code bloat wizard. Whatever I worked on seemed to get full of code that I, as an SEO, felt was just in the way. But, as I mentioned, I only tried that one version.

Adobe took over Macromedia, the maker of Dreamweaver, my personal favorite, in 2005, which meant the company was marketing competing products until now.

I know there are lots of GoLive aficionados out there who are sorry to see it go, but Adobe is offering upgrades to Dreamweaver for registered GoLive customers for $199.