Matt Cutts at PubCon South

Live from Austin PubCon, March 12, 2009:

Google software engineer and spam cop,  Matt Cutts, also the search giant’s spokesperson to the SEO world, gave the keynote address for the second day of PubCon South with the announcement of the Google Friend Connect API, which will integrate accounts like OpenID, Google, Yahoo or AOL Instant Messenger to make leaving comments on blogs easier.

It’s not just for blogs, but can be used for forums and other CMS systems, too. The idea is to make it easier to leave comments without having to constantly type in user names and passwords, etc.  Ultimately this will also combat spam.

Matt said that Open Source plugins for WordPress, Drupal and phpBB will be released later today. Matt says since these are Open Source, improvements from the SEO world for these plugins are welcome.

The API will allow you to join web sites so that you don’t have to log in each time to leave comments.

This was Matt’s eighth PubCon, including the very first.

Matt’s blog for SEO and related issues is .  More information on the Google Friend Connect API will be available on his blog later today.