|SEO and Social Media optimization are pretty much integrated these days.|
As promised, though delayed a bit, here is the follow-up to SEO & Social Media Integration with some tips for optimizing your social media and integrating it into your overall SEO mix. Naturally, the more social links you have, the more you’ll be noticed (Hey, I’m here!) and linked to and crawled, natural SEO in any book.
- Complete your profiles and put your web site or blog URL in ALL of your profiles. Including your web site link should be a no brainer, but LOTS of folks forget this. Social content is definitely showing up in search results. For instance, a search for my name in Google comes up with several of my profiles (LinkedIn, WebPro News, Plaxo, etc.) as I write this. Include jobs, use keywords, never turn down interview or podcast opportunities that can be included.
- Check industry trends through services like Google Alerts. Jump into breaking subjects with blog and social media posts.
- Promote blogs, social media and RSS feeds of those who link to you through your own RSS feeds. This has a viral effect that sends more links to you.
- Develop a series of “How to” videos and post them on video sites like YouTube (now 25% of Google searches). People LOVE these and will embed the videos or link to them. Post them on your own blog and in the social sites, too.
- Content is king on Twitter, just like in standard, run of the mill SEO, so use keywords and hashtags (like the #bsg tag for Battlestar Galactica fans).
- Utilize Facebook fan pages. These can have unlimited followers and can be optimized.
- Subscriptions are gold! Social Media Content = Subscriptions + Links!
- Transcribe your podcasts and post them on your blog. Include keywords and links.
- Create widgets that will pull your RSS feeds from blogs, social media and news feeds. As a rule, links in RSS feeds are direct links without redirection or the dreaded “nofollow” tag!
- Re-optimize blog posts after their “shelf” life. Rework them and monetize them for breaking subjects. Any given blog post URL or page has history and links, so update them to keep current, ranking and posted in the social media.
OK, as always, these just scratch the surface, but you can see the optimizing for SEO and social media are pretty much one and the same these days. What you do with one totally effects the other. Anyone who thinks they can be an SEO and ignore social media is, well, NOT an SEO.